Written in partnership with Mae Cornes
Photo courtesy of Fotolia
Technology is often complicated, but Life Alert keeps it simple: the press of a button and a life is saved. This unassuming device has become a necessity for millions of people, proving that sometimes, the simplest solutions are the most effective.
Life Alert has become synonymous with senior safety, thanks to its pioneering role in the personal emergency response industry. Founded in 1987, the company has built a reliable reputation, providing peace of mind to seniors and their families. With its robust system that includes wearable devices and 24/7 monitoring, Life Alert guarantees that help is always just a button press away.
The Iconic “I’ve Fallen and I Can’t Get Up” Campaign
Life Alert’s journey from a catchy commercial to a life-saving service is nothing short of remarkable.
The unforgettable, “I’ve fallen and I can’t get up” campaign, launched in the 1980s, quickly became a cultural phenomenon, embedding itself in the public consciousness. The campaign succeeded due to its memorable slogan and the ability to highlight a genuine concern for seniors living alone.
The commercial featured a common and relatable scenario in which an elderly woman uses her Life Alert device to call for help after a fall. This simple yet powerful message resonated with viewers, driving home the importance of having a trustworthy emergency response system.
Leading the Personal Emergency Response Industry
The company’s comprehensive system guarantees that users can easily call for assistance anytime. The innovation is evident in the continuous development of its new features and services. Life Alert was the first to introduce an On-the-Go pendant that does not need charging, a significant advancement in the industry.
Trust is a cornerstone of Life Alert’s success. With almost 40 years in the field, the company has built a reputation for excellence. Life Alert handles over 2 million calls annually and saves a life from a potential catastrophe every 11 minutes. This impressive track record has earned the trust of millions of users and their families.
Its dedication to transparency and customer satisfaction has also played a crucial role in building trust. The company displays over 45,000 life-saving testimonials from grateful customers on its website, showcasing real-life stories of how Life Alert has made a difference. This level of transparency is rare in the industry and has helped Life Alert maintain its position as a trusted leader.
The Advantage of In-House Emergency Monitoring
Unlike competitors who outsource their monitoring services, Life Alert operates its Monitoring Center, staffed by highly trained professionals. This allows the company to maintain strict quality control and respond quickly to emergencies.
The in-house Monitoring Center is equipped with state-of-the-art technology, enabling Life Alert to provide superior service. The size of its emergency staff per member is 200% greater than that of traditional security companies, so help is always available.
Furthermore, the wearable devices are designed for the user’s convenience. The Help On-the-Go system is the only medical alert device on the market that never needs charging and can last up to 10 years, unlike competitors’ devices that need daily or weekly charging. This ensures Life Alert members are always protected and the device is ready to summon help at any time.
Life Alert also has a technical service department that monitors battery levels remotely and sends a new device when needed. This attention to detail proves its dedication to providing the best possible service.
Adapting to Changing Consumer Needs
Life Alert has demonstrated the ability to adapt to its customers’ changing needs. The company continuously updates its services and technology to meet users’ demands. For example, Life Alert’s devices include waterproof help buttons, allowing users to wear them in the shower, where falls are common. Moreover, the emergency button is small and lightweight, easily hidden within a shirt or a blouse.
The device can be worn in many ways—as necklaces, bracelets, and watches—to suit different preferences.
Life Alert has turned a simple idea into a life-saving mission, proving that sometimes, the most profound innovations are the ones that keep us safe. As they continue to lead the industry, their promise remains the same: help is always just a button push away.
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